Answare in the 3D Wire Market

TourKhana opened the conference sessions of the 3D Wire Market last week in Segovia.

César Alcubilla, Sales & Marketing Director of Answare gave the lecture: "TourKhana as an integrated system for promoting the touristic brand based on an immersive experience for smartpohnes".

The 3D wire Market is one of the main national events related to digital content, 3D animation and videogames and is organized by Paramotion, partner of Answare in the implementation of TourKhana in Segovia.

During the speech, Mr. Alcubilla explained how TourKhana contributes to the knowledge and spreading of the brand of touristic destinations to help them differentiate from competitors, by communicating the cultural heritage to visitors in a innovative and attractive way.